Three Ways We Help Organizations Find Marketing Clarity
Each service addresses a specific challenge we see organizations struggling with. Choose what fits your current situation.
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Employer Brand Development
Articulating what makes your organization a meaningful place to work, based on actual culture rather than aspirational messaging.
One-time investment for comprehensive development
What This Addresses:
- ✓ Attracting candidates who don't fit your actual culture
- ✓ Employer brand messaging that sounds like everyone else
- ✓ Disconnect between recruitment materials and reality
- ✓ Difficulty explaining why someone should work for you
Content Repurposing Services
Getting more value from content you've already created by adapting it thoughtfully for different formats and audiences.
Ongoing service with monthly retainer
What This Addresses:
- ✓ Constantly creating new content while old content sits unused
- ✓ Feeling pressure to produce more without leveraging what exists
- ✓ Content library that nobody knows how to utilize effectively
- ✓ Limited resources for content creation but big ambitions
Marketing Technology Audit
Understanding what's actually happening with your marketing tools and where opportunities exist to use them more effectively.
One-time comprehensive audit and recommendations
What This Addresses:
- ✓ Too many tools with unclear value or redundant capabilities
- ✓ Rising technology costs without corresponding results
- ✓ Tools that don't integrate or communicate effectively
- ✓ Uncertainty about whether you're using the right platforms
Which Service Fits Your Situation?
The right choice depends on your current challenges. Here's how to think about it.
If recruitment feels off...
You're getting applications, but candidates don't seem to understand what working for you is actually like. Your employer brand might not reflect your reality. Consider Employer Brand Development.
If content feels wasteful...
You're creating good content but using it once and moving on. Meanwhile, you feel constant pressure to produce more. You might benefit from Content Repurposing Services.
If technology feels complicated...
Your marketing tool stack has grown over time, but you're not sure what's actually useful anymore. Costs are rising while value remains unclear. A Marketing Technology Audit could bring clarity.
Not sure which applies?
That's completely normal. Let's have a conversation about what you're experiencing, and we can figure out together what might help. Reach out and we'll talk it through.
What to Expect When Working Together
Regardless of which service you choose, our approach remains consistent.
Clear Communication
We explain what we're doing and why. No mysterious processes or jargon-heavy reports. You should understand the work, not just receive deliverables.
Honest Assessment
If something isn't working, we'll tell you. If we think you're on the wrong path, we'll say so. Honesty matters more than politeness when it comes to effective work.
Knowledge Transfer
You learn the methodology, not just receive results. Our goal is to make you independent, not dependent on continued engagement.
Practical Focus
Everything we recommend has to work within your actual constraints—budget, time, team capacity. Strategy that can't be implemented isn't strategy.
How We Think About Pricing
Our pricing reflects the time and expertise required to do the work properly. Employer brand development takes deeper discovery than content repurposing, which is why it costs more. Technology audits require comprehensive analysis, reflected in the pricing.
We charge fixed fees rather than hourly rates because you shouldn't have to worry about the clock. You know the investment upfront, and we know what we need to deliver. This alignment of incentives works better than hourly billing.
The monthly retainer for content repurposing reflects ongoing work rather than a one-time project. For organizations that benefit from consistent content adaptation, this model provides better value than project-based pricing.
If our pricing doesn't fit your budget, we'd rather have that conversation early. Sometimes there are ways to phase work or adjust scope. Other times, we might not be the right fit at this moment, and that's okay too.
Let's Discuss Which Service Makes Sense for You
Not sure which direction to take? That's what initial conversations are for. We'll discuss your situation and recommend what seems most appropriate.
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